welcome :)
my only goals this week were to make my life more noteworthy & to put out more content - two YouTube videos later, here’s the result:
I didn’t put as much pressure on myself this week to finish this newsletter and write something actionable and to my surprise, it was a less stressful week.
There’s something about having multiple projects and deadlines in the air that stresses me tf out. Not in the sense that I won’t be able to get them done, but more like my mind won’t let me enjoy anything or take a break until those tasks are off my plate.
I’ve been trying to finish a short book for a few months and I can feel my productivity in every other area struggling because in the back of my head, I know i need to finish this thing and working on other stuff takes away from that.
It’s an annoying, illogical cycle.
internet money
this past week, Thomas and I released our first digital product - AllStreet Financial Plan Templates.
We’re big on client experience & design and we’re also vocal about our processes and how we work with clients, so some advisors asked if they could use the same financial plans we do.
Since they were custom-built and designed, we released them as a proprietary product and sold them through Gumroad.
We released them on Friday the 23rd and in the first 12 hours, we made $3,500.
What’s funny is that I thought trying to sell these would be a waste of time. We already had the templates because we use them with our clients, but we still had to put together blank templates, record videos, write sales pages, create the packages, and everything else that goes into creating a digital product. I also thought that nobody would pay for a template that they could look at in the screenshot and redesign themselves without paying $500+ dollars.
I was wrong.
We’ve made 5 sales ranging from $500 to $1,500 and created three separate packages to fulfill different needs & demands:
The takeaway: sometimes an idea may seem too simple to you, but it can be game changing for someone else.
We built in public, shared our processes and journey, and enough people asked for the tools we were using that we saw an opportunity to create a product and provide value and sure enough, we were rewarded with sales.
me on the internet
a couple months ago I recorded one of my first interview podcasts with Broc Buckles & Peter Ciravolo, the founders of BC Brokerage. we chatted all things content & distribution - the episode finally dropped last week:
I appreciate you being here & thanks for reading 🖤
see ya soon,
Treyton